In the key demo, the Stephen Colbert hosted ceremony had it worst result ever.

With 11.38 million viewers tuning into the 69th annual Primetime Emmy Awards is even with last year's show on ABC, which was the all-time low. The 2016 show was down 5% from the 2015 show, which was the previous low. Among adults 18-49, last night's Emmys snagged a 2.5 rating. That's down 10% from the Jimmy Kimmel hosted show of last year, the previous demo low.

Full of repeated swipes at Donald Trump from Colbert and almost everyone else on-stage last night, the 2017 Emmys also faced the well-followed Atlanta Falcons and Green Bay Packers over on Sunday Night Football. Kicked off with a dubious Sean Spicer cameo, the awards show also was up against around 30 minutes of the Denver Broncos' ratings strong pounding of the Dallas Cowboy that spilled over in to FOX's primetime.