Coca Cola launched the competition using the crowd-sourcing platform HeroX, and according to their website they are seeking "a naturally sourced, safe, low- or no-calorie compound that creates the taste sensation of sugar when used in beverages."

Before we get into the content of this article, I just wanted to make it clear that we do not support the work of Coca Cola in any way. The health implications of the products they have created are horrendous and have shown a huge disregard for the health of their customers. In recent years there has been a huge decline in soda consumption with sales hitting a 30 year low in 2017 and Coca Cola's profit dropping by 55%. What this shows is that consumers have the power to affect the way corporations behave with our buying decisions.

People are now becoming smart to the fact that sugar and artificial sweeteners are terrible for our health when frequently consumed and as a result, Coca cola have launched a competition offering $1 million dollars to whoever can create a sugar replacement.

Coca Cola launched the competition using the crowd-sourcing platform HeroX, and according to their website they are seeking "a naturally sourced, safe, low- or no-calorie compound that creates the taste sensation of sugar when used in beverages." They have revealed that "one grand prize winner will be awarded $1 million in October 2018."