According to cable ratings from the week of June 26-July 2, CNN's viewership of its primetime shows was ranked significantly lower than its competitors like Fox News and MSNBC, which place first and second respectively. Clocking in at No. 10 on the list, CNN fell behind HGTV, Nick At Nite, History Channel, and ESPN — the sports network that's been hemorrhaging viewers for months.

CNN's ratings nosedive corresponds with the network's ongoing feud with President Donald Trump. Last week, Trump tweeted out a GIF of himself appearing to pummel a wrestler with CNN's logo superimposed over the latter's face. The network has covered the tweet nearly nonstop ever since. It also went after the Redditor who made the GIF and threatened to dox him unless he apologized and promised to never say anything CNN dislikes again — a move that drew much criticism and may have been illegal.