It's because you are – and, as Visual Capitalist's Jeff Desjardins details, for a rough proxy of this, use the browser extension Ghostery to see how many tracking scripts are watching you on a typical media site. (It doesn't work for everything, but a large media site like Vice.com has 50+ trackers, with 40 of them focused on advertising).

Capturing this user data helps sites sell their inventory to advertisers, but a select few companies operate in this capacity at a whole different level. Google and Facebook are the best of examples of this, as nearly $0.60 of every dollar spent on digital advertising goes to them. They both have the sophistication and ubiquity to capture incredible amounts of information about you.

GOOGLE IS EVERYWHERE

Myths, Misunderstandings and Outright lies about owning Gold. Are you at risk?

Today's infographic, which comes to us from Mylio, focuses in on Google in particular.