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IPFS News Link • Social Networking/Social Media

Facebook Stock Sinks As Social Network Admits Another Advertising Metric Error

•, by Tyler Durden

For the umpteenth time this year, Facebook has come clean with an error in its advertising metrics. In November, Facebook said that after discovering several mistakes in its reporting methods, it would be more transparent about errors in the future. And so they have...

We've uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore. comScore alerted us to the issue, and we've since identified this is a result of a recent Facebook update that impacted publishers using our legacy comScore integration who support HTTPS on their websites. This caused an underreporting of iPhone traffic from Facebook in comScore products between Sep 20 to Nov 30, 2016. iPad and Android traffic were not affected. We have fixed the issue and are working with comScore to produce updated estimates for the relevant time periods for the small group of partners affected. We have reached out to affected publishers.
We know how important it is to be open about meaningful updates we make to our metrics, so we've created this channel for regular information on metrics enhancements.