According to a recently filed US lawsuit, at least some people are unhappy with the privacy risk this could pose.

In the complaint, an unnamed plaintiff claims one "smart" sex toy collected identifiable details on her use of the device without her knowledge, and she is now seeking punitive damages. That data allegedly included details such as when the device was used, and what intensity setting the user selected.

Although this sort of data collection may come as a surprise to some, researchers have discovered that other similar devices are also pooling sensitive information, highlighting a looming privacy threat: What if the company is hacked, and those details are released? Even if the data is kept secure, some customers perhaps don't want unknown employees to have access to a wealth of data on how they spend their most personal time.