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IPFS News Link • Social Networking/Social Media

Five internet powerbrokers who could shape the election

• http://thehill.com, By Mario Trujillo and David Mc

Social media has become one of the most powerful ways to reach voters, with candidates in both parties using the technology to raise money, distribute ads and win over supporters. Online news and video sites, meanwhile, have become a place where the campaigns compete to "drive the narrative" with their preferred storylines.

Here are five online influencers who could make their presence felt in the 2016 race.

Mark Zuckerberg

Politics have become a dominant topic of discussion on Facebook, with users expressing support for candidates by sharing stories and videos. 

The centrality of the social media site to the political process has given the company's chief executive, Mark Zuckerberg, a platform to share his own political views. 

Zuckerberg made headlines last week when he appeared to repudiate GOP presidential front-runner Donald Trump and his vow to finish building a wall on the Mexican border. But Zuckerberg's real power rests with the product he created, which is used by about seven in 10 Americans. 


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