The marketplace of virtual reality headsets is starting to become more clear: Oculus and the HTC Vive will be major top-tier players, while Samsung Gear and other low-cost phone mounts like Noon VR will target the casual viewer. However, in the realm of augmented reality, the Microsoft HoloLens has been the only mainstream contender. Until now.

Asus, the PC hardware manufacturer, is planning on releasing an augmented reality headset as early as 2016, according to CNET. While the exact price of the headset is still unknown, a low-cost offering could change the landscape of augmented reality, and bring it to people who might not be able to afford the premium HoloLens.

"It should be next year when we come out with a product," Shen said during an earnings webcast Wednesday. "We think AR will be very important for people's lives."