Seaworld has just announced plans to end the exploitative practice of using orcas in its flagship show, in a clear effort to clean up the attraction park's negative image.

Breaking news from the San Diego Union Tribune is that Seaworld's San Diego site intends to 'phase out' the use of killer whales for what reporter Lori Weisberg describes as: 'A new orca experience debuting in 2017, described as "informative" and designed to take place in a more natural setting that would carry a "conservation message inspiring people to act." Seaworld has been under increasing pressure to change its ways since the release of the 2013 documentary Blackfish, which was a public relations disaster for the park.

The San Diego Union Tribune's Lori Weisberg also reports that last Friday, Rep. Adam Schiff said he 'plans to introduce federal legislation that would prohibit the breeding of captive orcas, end the capture of wild orcas and stop the import and export of the killer whales.'This could be the final nail in the coffin for Seaworld's live shows, which have seen an 84% drop in visitors amid a catalogue of disasters for their marketing team.