Newly developed technology will determine the sex of each fertilized egg before the chick inside develops - enabling the removal of all male-identified eggs from the hatchery. This will eliminate the industry's need to heartlessly grind male chicks once hatched.

Did you know? Every year, millions of tiny male chicks are ground up alive or suffocated because they don't lay eggs. The little guys aren't considered 'commercially viable' to even be raised for meat and, therefore, are brutally killed shortly after hatching.

It's an unfortunate side effect of the commercial egg industry which few producers are open to talking about. One can understand why, as half of all chicks born into the egg industry are male – creating an enormous ethical issue.

If consumers were made aware of 'chick grinding,' which is commonplace in most egg factories, producers and egg companies would have a public relations catastrophe to deal with.

For this reason, it's been up to animal rights activists to raise awareness about the brutal conditions chickens often live in when raised conventionally.