This week, Coca-Cola revealed that in the past 5 years they have spent $118.6 million funding various health research projects. The company understands that their customers are becoming more health conscious, and it seems that they are attempting to assemble their own army of scientists who will convince people that Coca-Cola products are good for them.

Sandy Douglas, president of Coca-Cola North America recently admitted to the Guardian that they are losing credibility with their customers.

"We understand that our efforts on obesity are not always seen as credible. What we're doing today is just a first step," Douglas said.

It should come as no surprise that with so much money being thrown into research, that studies have actually come out saying that Coca-Cola was healthy, or that exercise was more important to diet when it comes to fitness. Earlier this year, it was actually reported that fitness and nutrition experts recommend a mini can of Coke to go with a healthy snack.