As we have been writing about in recent weeks, the industry of "science" has become so far removed from the fundamentals of the scientific method, that it can no longer be trusted. There are a variety of factors that have created this situation, namely the fact that most mainstream experiments are funded by government agencies or corrupt corporations.
A perfect example of this dynamic was reported recently in Fortune Magazine, showing that Coca-Cola is putting millions of dollars forward to fund a scientific study that will indirectly promote and defend their product. Coca-Cola sought out researchers that have an established belief that diet does not affect weight gain to the extent that most people think it does. The researchers argue that the key to staying slim is exercise and not diet.
Steven N. Blair, one of the researchers recently hired by coke, is the vice president of a group called the Global Energy Balance Network, which argues against a diet-based approach to weight loss.
"Most of the focus in the popular media and in the scientific press is, 'Oh they're eating too much, eating too much, eating too much' — blaming fast food, blaming sugary drinks and so on. And there's really virtually no compelling evidence that that, in fact, is the cause," Blair said.
Now Blair and his fellow researchers have a $5.5 million dollar investment from Coke, to create a scientific study that will undoubtedly have the results that they want to see.
While experts have a hard time seeing this problem at work throughout the entire scientific industry, this study is even raising alarms with health experts who place their trust in science.
Marion Nestle, author, and a professor of nutrition, food studies and public health at New York University, pointed out in an interview with the New York Times, that this is obviously a scheme to improve Coke's image.