Petty is best known for his writing on the video game Tom Clancy's Splinter Cell (Ubisoft). He's also written books and produced movies.
Skybound and Samsung said at CES 2015 that they would be working on a production together, but only now have they divulged details.
Skybound's Alpert says he grew up in the movie-making world and that VR is a complete departure from that tradition. "3D is just an expansion of an existing technology, but VR is a whole new experience," Alpert said.