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IPFS News Link • Food

General Mills Drops Artificial Colors and Flavors from Cereals

• http://www.thealternativedaily.com

Giant food conglomerate General Mills recently made an announcement that by the year 2017, all of its cereals will be free of artificial colors and flavors.

This is great news, considering so many of these cereals are marketed to children, and these ingredients have been shown time and time again to have serious potential hazards.

However, before you celebrate that artificial dye-free box of Trix that's right around the corner, take note that just because these ingredients will be replaced doesn't mean the cereals will be healthy or safe to eat — for children or adults.

According to General Mills spokespeople, 90 percent of the brand's cereals will be free of artificial colors and flavors by the close of 2016. The rest will be free of the stuff by the end of 2017. Just a few of the cereals made by General Mills include Cheerios, Trix, Lucky Charms, Cocoa Puffs, Count Chocula, and Reese's Puffs.

Certain cereals are proving trickier for the food manufacturers to "de-artificialize" than others. For example, Trix cereal will soon be sporting four colors instead of six. Lucky Charms, which contains an array of sugary colored marshmallows, is also proving a challenge.


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