The project's aim is to support local jobs, training and enterprise by providing affordable co-working space for start-ups. It will support an estimated 80 entrepreneurs and create around 200 jobs, as well as 12 apprenticeships being paid the London Living Wage.
Tenants at Pop Brixton will primarily be independent businesses chosen not only for their line of work, but for their benefit to the local community. Applicants are rated based on their business plan, their locality and their commitment to supporting the local area and community.
An effort has been made to to ensure that tenants will compliment rather than compete with each other. Furthermore, tenants are obliged to commit a minimum of four hours a month to skill-sharing with other tenants and the local community.
The businesses at Pop Brixton will span food and drink, retail, the creative industries and the arts. Among them will be independent vintage clothing retailer Make Do & Mend.