The line of threads — called Flashback — was created by local music producer and disc jockey Chris Holmes and uses innovative technology.

"It's called retro-reflective material," said Holmes, who explained that he got the idea while touring with Sir Paul McCartney. "I had a pair of shoes that were made of it and when people were taking photos of me and I was wearing the shoes, it was ruining all the photos."

Holmes at first designed pieces with celebrities in mind so they could avoid the paparazzi when they're out, but he's now making the line available to everyone in a partnership with Betabrand, a company that crowdfunds new clothing ideas.

"The idea originally was, you know, to kind of give people more control over whether or not they're photographed. Pretty much everywhere you go, everybody's got their camera out. Everybody's waiting for a crazy moment to capture to post online," he said.