He pioneered the logo as corporate identity, defined by simple shapes and primary colors. He has been dead for 18 years.

Rand Paul is the junior senator from Kentucky, elected in 2010 and currently in the running for the Republican candidacy for president. He has taken outspoken positions against the War on Terror and the criminalization of drugs, and is one of the leading proponents of libertarianism within the US government.

Rand Paul is erasing Paul Rand.

The problem starts with Google. A quick search for "Paul Rand," reveals a striking Rand creep in the results, a trend first noticed by Ernie Smith. Google's first two results are PR's foundation site and Wikipedia page, but the third is RP's Wikipedia page, followed by a batch of Google News results that are basically all for RP. After that the results more or less trade blows: a museum exhibit about Rand, a New Yorker profile of Paul, a Fast Company piece about Rand, a Vogue essay on Paul.