Vincent Harris wants details, and he's not
getting them. The 26-year-old political consultant is quizzing two Facebook guys who've showed up at the Austin headquarters of his media firm, and all he's getting back is a pat lecture about the value of social networking for online campaigns.

Harris and the dozen staffers gathered in his company's conference room don't exactly need to be convinced: This is what they do. And by the time the 2016 presidential campaign is over, these twentysomethings expect to be paid millions of dollars for doing it well. They already spend all day everyday on the digital front lines, producing content—videos, graphics, games—tailored specifically for Facebook, tallying likes and clicks, dissecting what caught fire and what fell flat. They already get why Facebook matters. What they want to know is how to crack the code.