It can't, at least not from where users sit.

The trouble started this week when several Indian publishers decided to remove their services from the Internet.org app, claiming the app violates the basic tenets of net neutrality. The app offers users in developing countries access to a select group of services, like Facebook, news sites, and health information, without paying data charges. That's possible because, in the countries where Internet.org operates, the group has negotiated these terms with local carriers. The Indian publishers took issue with this setup, often referred to as "zero-rating," arguing that giving away some services puts those services that aren't available on the app at a disadvantage.