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IPFS News Link • Entertainment: Outdoor Recreation

THIS BIKE SAFETY PAINT IS INVISIBLE DURING THE DAY, SUPER BRIGHT AT NIGHT

• http://www.popsci.com, By Mary Beth Griggs

Remember the glow-in-the-dark reindeer we wrote about last year? The same group that came up with an animal-safe spray paint to prevent herds of Santa's helpers from getting hit by cars has struck again--but this time they're keeping people safe instead of wildlife.

Reflective paint company Albedo 100 teamed up with Volvo to create LifePaint, a spray paint that can be applied to clothing, backpacks, and bikes. It is completely invisible during the day, but at night, when headlights hit it, the paint glows like a beacon. It can wash out of clothes, but the downside is that it only lasts a few weeks.

The fact that it can be washed off has attracted criticism from people who say the temporary paint is less a safety measure than a publicity stunt. The product was developed to promote Volvo's 'Vision 2020' resolution that no new Volvos would be responsible for the death or injury of a person by the year 2020.


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