Until, one day, it does.

Over the road truckers were the first to be on the receiving end of speed limiters – and speed monitors – in their big rigs. And then came microphones – and cameras, too. For – of course – safety.

It is always for safety.

Because you can never be too safe, right?

Well, no one really cared much about Big Brother riding shotgun in Peterbuilts and Kenworths. Because most people do not drive Peterbuilts and Kenworths or even know anyone who does. Besides which, it's for safety so how could anyone object?

But maybe they have rented a car recently. If so, their attitude may have shifted some once they closed the door and noticed the camera in their car. Well, it's technically Hertzes' car – but there's the camera, regardless.

Hertz, it turns out, has been installing send-and-receive video cameras in some of its rental cars. Allegedly, to "activate live agent connectivity to customers," says Hertz spokeswoman Evelin Imperatrice. In other words, like GM's OnStar system except in addition to begin able to hear you, Hertz will be able to see you, too.