In other words, experts are saying that our demand for nutrient-dense, healthful food is a mental disorder that must be treated.

CNN, Fast Company, Popular Science, and other top outlets have all began to trumpet the talking points on cue relatively recently:

"Orthorexia nervosa is a label designated to those who are concerned about eating healthy. Characterized by disordered eating fueled by a desire for "clean" or "healthy" foods, those diagnosed with the condition are overly pre-occupied with the nutritional makeup of what they eat".