AT&T announced today that it is working on a promotional scripted series called SnapperHero that will soon debut on Snapchat, of all places. The superhero-themed series, which will feature social media stars from YouTube, Snapchat, and Vine, will be interactive, so the audience can chime in on everything from the superheroes' costumes to plot lines. The first 12 episodes will air over a four-week period early this year. In true Snapchat fashion, the videos will be available for only 24 hours.

The SnapperHero announcement comes just one day after Snapchat launched Discover, a new tool that allows media outlets like CNN and Cosmopolitan to post bite-sized pieces of content on the app and allows advertisers, from BMW to Victoria's Secret, to run ads against that content.