Sharp is borrowing the "Aquos" name from its popular line of liquid crystal display televisions for its first ever smartphone, the "Sharp Aquos Crystal."

Available in black and white, this phone has a head-turning 5-inch display that truly is "edge-to-edge," as there are virtually no bezels.

It's not out yet, but it'll be pretty cheap: As a Sprint-exclusive, the Aquos Crystal will cost $239 without a contract. (You can also get it for $149 on Sprint's Boost or Virgin prepaid brands, or just pay $10 per month to Sprint through the carrier's Easy Pay plan.)

The 5-inch display is obviously the star of the show. In practice, The Verge's Dan Seifert said he "couldn't stop looking at the screen," which reminded him of an "infinity pool that has no edge."

Though the device is beautiful to look at initially, Sharp left some room for improvement. The edge-to-edge display only has resolution of 720p HD with 294 pixels per inch (ppi). It is technically a Retina display when you view the phone about 12 inches from your face, but other newer phones have higher pixel densities for better viewing. Still, since it has imperceptible bezels, the screen is still the standout on the Aquos Crystal ? especially from afar.