The husband and wife say in the ad they are both Tesla owners, but don't reveal their names. And the ad is not all about airing their grievances, opening with compliments to "automotive visionary" Elon Musk and telling him he has built "the great American car."

Among the suggestions for the Model S in the ad called an "Open Letter to Elon Musk," placed in the Palo Alto Daily, they'd like: