After a decade on the back burner, virtual reality is hot again. Most of this resurgence is down to Oculus, the headset maker that Facebook acquired for $2 billion this past March, but Sony is also making waves with a forthcoming headset called Project Morpheus.

The rub is that the Oculus only runs games designed specifically for its hardware, and Morpheus won’t work with anything but the PlayStation 4. That limits the number of games available to players, and creates more work for the developers interested in creating these types of immersive games.

But a Chinese company called ANTVR thinks it has hit upon a winning strategy for attracting more game developers to this new breed of VR headsets.