The Spanish-based news product was launched to great fanfare only about a year ago, with CNN's first client being KBEH TV in Los Angeles.

In December of 2012, Cynthia Hudson-Fernández, general manager of CNN en Español and Hispanic strategy for CNN, said the network hoped to target bilingual Latinos in the USA by selling eight-hour blocks of Spanish-language news programming to local TV stations. "This is an alternative to existing networks. We feel that there is a huge opportunity for this type of programming," she said then.