The façade of the pavilion, sponsored by MegaFon, contains 10,000 actuators (or giant pins), which will create a changing display of three-dimensional portraits.

 

The 3D portraits of individual members of the public will appear 8 meters (26 ft) in height on one side of the building, in sets of three at a time. These "sculpted" images will be generated by participants using special 3D photo booths placed inside the pavilion and in MegaFon retail outlets around the country – so even those not attending the events can participate. MegaFon is one of Russia’s largest telecoms companies and a key partner in the 2014 Winter Olympics.