This idea will be among the topics of discussion at the upcoming U.S. Green Building Council (USGBC) in Philadelphia, Greenbuild, in mid-November. Sparking the conversation is the splashy launch of the Building Health Initiative last week by the USGBC’s Northern California Chapter, during its annual gala.

 

Drawing both applause and skepticism, the venture is notable for its big backers across various sectors. Google and Genentech have signed on, representing big real estate holdings.