Explains its mission statement, "Demonizing and delegitimizing Israel is endemic on many college campuses and in many communities...Help volunteers humanize perceptions of Israel and show how Israelis are building a more peaceful and hopeful future for their children" by shaping “powerful pro-Israel advocates, spokespeople and opinion leaders” on college campuses.

On a June tour with 23 "dedicated student Israel advocates" from California campuses whose almost sole reference to 750,000 displaced Palestinians noted that “Arabs fled the region due to their leadership’s commands and when they were unable to return, became refugees,” the young people described their experiences in wide-eyed daily blogs.