In many homes, Friday night is often pizza night. It’s also often movie night. Since about the time the VHS player ousted the Betamax as the in-home-movie-viewing-machine-of-choice in the early 1980s, pizza and movies at home have been a common pairing.

 

It doesn’t seem like a pizza company would have to do much to get consumers to make the connection between the two, but get this. Dominos is adding chemicals to rental DVDs that release a pizza scent while the DVD plays. The label on the DVD also changes during play, and when the DVD is removed, the label looks like a pizza. Right now, this not-so-subliminal marketing is only available in Brazil.