The 90-second ad recreates some of the events leading up to the shooting that killed Trayvon Martin. Actual 911 calls from that night are used, and it's designed to elicit a certain response from viewers.

"It's an ad against our civil rights disguised as a public service announcement," said Alan Korwin, an Arizona author, gun expert and owner of gunlaws.com.

Korwin says the ad is very well made, but it's inaccurate, since the George Zimmerman trial did not touch on Florida's Stand Your Ground law. Rather, it was a self-defense case.

"The George Zimmerman self-defense case had nothing to do with Stand Your Ground or castle doctrine," he said.

Korwin says he hopes people watching the ad don't let their emotions get to them. Rather, he says it's best to know Arizona's laws protect the victim, not the attacker.