Two porn websites have made that fantasy a reality, using facial-recognition technology to match user-submitted photos of people to porn stars.

 

But there doesn't appear to be any mechanism for consent on the part of the people whose images are submitted. And what happens if someone uses the matches to harass an ex-girlfriend, an ex-husband or a friend's mother?

 

"We think [facial] matching is the future and we stand behind it," Naughty America chief executive officer Eddie Arenas said when his company's "Face Match" feature went live in June. "What we've developed is a system where users can visually show us exactly what they want and then see similar images."

Face Match, available at face.naughtyamerica.com (the front page is safe for work), lets you upload, link to or email a JPEG file from a computer or mobile device.

It promises to find porn stars who look like the person whose photo you uploaded, along with links to images and video of those porn stars in business.