The company behind the magicJack, the Internet phone gadget heavily advertised on television, has another trick up its sleeve: free phone calls from computers, smart phones and iPads.

A multitude of programs that allow free calling between computers, and some that allow free, but short, calls to regular phone numbers.

MagicTalk would go one better by eliminating fees for calling landline and cell phones in the U.S. and Canada, with no time limits on the calls.