The Defense Department plans to spend nearly $1 billion on psychological operations (PSYOP) worldwide in fiscal 2011 -- and nearly 40 percent of it will go for contracted services and products.

The purpose of PSYOP is "to induce or reinforce foreign attitudes and behavior in a manner favorable to U.S. objectives," according to a report on Defense Department information operations sent to Congress in March.

How? By putting out truthful information through "television, web, posters, leaflets, billboards, radio, literature, drama and other creative means," according to the report. But who in the military is trained to do that?