Apple is the exclusive gatekeeper to its iPhone App Store, able to
reject apps at will — as it did July 28 with Google Voice. But some
developers aren’t taking the rejection lying down: They’re turning
instead to an unauthorized app store called Cydia, where forbidden
wares continue to exist — and even earn developers some money.
That store is operated by Jay Freeman, more fondly known in the
iPhone “Jailbreak” community as Saurik. Only five months old, his app
store Cydia specializes in selling apps that Apple would reject or ban
(or already has). To use Cydia or the apps available through it,
customers need to jailbreak their phones — hack them to work around
Apple-imposed restrictions — a process that Apple claims is illegal.
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