Other clothing stores should also soon begin operating under new names, including Dub (formerly Pull & Bear), Ecru (formerly Bershka) and Vilet (formerly Stradivarius).

Last March, Spanish clothing multinational Inditex sold its Russian assets to a freezone company in the United Arab Emirates. The stores are all returning to Russia under new names.

This is how you circumvent sanctions, businesses will find a way not to lose a profitable market!