It's on online course for startups, founders, and anyone else who needs to get the word out about their products, services, or other ventures on a budget.
It's called Publicity for Startups, and it begins on December 14 and runs for four weeks.
It's all online, with live interaction with me and other students. Jump in as you are able, save the materials for later use any time.
This came out of conversations I've been having with people who wanted to know how to get mentions and even articles written about them in the media. I've been happy to help on a one-on-one basis, but these conversations also gave me the idea that I could help more people at a time with an affordable online course.
Here's what one of the people I've helped has to say about my work with him:
"Michael has been instrumental in teaching us how to effectively generate publicity for our products in ways that match the current state of rapidly changing journalism and web-based news. We use Michael's input and training materials as the core training for our marketing staff that is involved with publicity. I highly recommend Michael as a consultant and teacher in this area."
CEO, Phase IV Engineering
The folks I want to help are typically without a publicity budget and often only a small marketing budget, so the course had better be affordable!
This first time out is even more affordable because it's a pilot course, designed for me to test the waters and get feedback for a bigger course I'd like to teach next year.
Check out the signup page and see what it's all about it. Then, signup before all the spots are taken. I'm limiting the number of people I can accept so that I can be sure that I give everyone what they need to take their ventures to the next level.